RA #2 Outline

Lauren Shumpert

RA #2 Outline

ENG 102

Title: Effectiveness of the Palm

Thesis: Even though the same product can be portrayed in several ads, if the ads are set up differently, and be targeted towards multiple groups of people, they can essentially end up varying from each other.

I.                    Visual Appeal

a.      Placement of pictures

                                                              i.      Ad 1: the hand vs. just the phone

                                                            ii.      Ad 2: the three pictures taking up majority of the picture

b.      Backgrounds

                                                              i.      Ad 1: chaotic background vs. the plain white one

                                                            ii.      Plain greyish green background – meaning sophistication?

c.       Logos/Written text

                                                              i.      Ad 1: Logo at the bottom; “organize” is written in the same orange color as the actually Palm logo so that it you associate the two together

                                                            ii.      Ad 2: Logo to the left is just a tad bit darker than the background, kind of gives a formal feel to the ad

II.                  Audience

a.      Ad 1: targets a more hectic person’s lifestyle, offering to take their chaotic life and make it more organized with the use of this phone

                                                              i.      City background

                                                            ii.      Notes scribbled all of the hand

                                                          iii.      Phone with a plain background

b.      Ad 2: targets a business associated person, it even states it in the logo that it’s for a business

III.                Effectiveness

a.      Ad 1 tends to be more effective

                                                              i.      Eye-catching

                                                            ii.      The pictures give you something to relate to

b.      Ad 2 tends to be less effective

                                                              i.      Nothing really stands out

                                                            ii.      Ad is too plain

                                                          iii.      Majority of people would just flip pass it if they saw it in a magazine

Conclusion: Based on the ad designer’s ideas, an ad can be extremely effective or not effective at all. Two very similar products can be viewed completely different based on their placing, the logos on the page, and the actual visual appeal of the pictures.