- Calvin Klein Jeans
- Target Audience: Women
- Product: Jeans
- Shared Assumptions: If you have a large butt, or you want people to thing you have a large butt, you need to pay and wear these pants because they will give you a big Kim Kardashian bubble butt.
- Claims/Reasons: You should buy these pants because you care how you look in your jeans, and you want to look good.
Advertisement 2:
- Forever; Mariah Carey Perfume
- Target Audience: Women who want to smell nice, and men who want their women to smell nice
- Product: Perfume
- Shared Assumption: You care about how you smell, you want people to think you smell nice.
- Claims/Reasons: You should buy this perfume because it's going to make you smell good, men are going to find you sexy, and you want to smell good to attract them.
Advertisement 3:
- Palm phone
- Target Audience: people whose life tend to be a little chaotic, those who are always on the go, people who have a busy schedule, those who have a lot they have to remember
- Product: phone
- Shared Assumption: the consumer has a fast-paced hectic life and needs something to make it easier and something that's useful to them
- Claims/Reasons: You should buy this phone because it'll take your "chaos" of a life, and make it more "order"ly.
Advertisement 4:
- Club House butter
- Target Audience: popcorn lovers
- Product: butter you can sprinkle on popcorn that you make
- Shared Assumption: Club House butter is the best; it's so good that even the popcorn loves it.
- Claims/Reasons: You should buy this popcorn because you want it to be delicious.
I used the same Palm Centro ad, and we said basically the same thing for the main claims and targets. I thought it was a really cool ad, and it definitely caught my attention. It made me feel more calm just looking at it, and I thought the background of the city definitely played into how the audience perceived the ad, because it makes the first picture look a lot more cluttered.
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